Focuses on fit and feel while providing you with the highest quailty and newest technology in the athletic apparel game. We want to challenge teams to represent themselves in a unique and creative way. We want to help the sport influence style as well as stay faithful to tradition. We will do this through taking risks and being respectfully tasteful. All Pure Adrenaline products feature Adrena-Cool technical fabrics. Adrena-Cool fabrics are designed using moisture whicking materials that keep you cool, dry, and comfortable... Live It. Pure Adrenaline.